From Idea to Industry Authority
In our earliest conversations with the founder of Travel Baseball World, we understood that he had a big idea, but didn’t yet have the big vision to match it. He came to us asking for an improved website, but we knew that to capitalize on the opportunity in front of him, he needed an engaging and exciting brand to anchor a multi-faceted experience: to become the one-stop destination for everything travel baseball.
From their very first foundational brand strategy, to a dynamic digital platform launch, Bertha unlocked the true scale of Travel Baseball World's vision, moving beyond a simple website update to a comprehensive brand and digital experience in order to realize the expansive, engaging, and authoritative presence this concept could command in the market.
We delivered a cohesive and powerful identity, including versatile logos, a vibrant color palette, a flexible design system, distinct animation styles, and compelling typography.
We crafted a robust website content strategy and developed intuitive UX/UI for a broad range of interactions from easily browsable lists, to city guides, and community forums. We then translated all of this into a vibrant site design that is as engaging as it is functional.
Through our partnership, the founder gained a newfound understanding of the boundless possibilities for his business idea, now armed with a powerful brand to cultivate recognition and affinity, and a clear path for new revenue streams through merchandise and content verticals. This revitalized vision provided a compelling foundation for future business partnership discussions, immediately garnering positive feedback from early adopters eager to engage with the new platform.
“[Bertha] took our baseball site from the minor leagues to the pros, and with their continued partnership, hopefully the Hall of Fame.”
